April 13th, 2026

DENIOS Scales AI-Powered Omnichannel Growth to 22 Countries with Centric PXM

Global safety innovator streamlines product content, accelerates go-to-market operations and fuels international expansion with Centric PXM

CAMPBELL, Calif., April 14, 2026 – Centric Software® is pleased to announce the release of a success story about its customer, DENIOS. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Founded in 1986 and headquartered in Bad Oeynhausen, Germany, DENIOS offers a comprehensive portfolio of catalog products and custom-engineered safety solutions. With operations in 22 countries and 19 subsidiaries, the company serves customers in chemical, logistics, pharmaceutical, automotive and industrial sectors through a multilingual B2B e-commerce platform, printed catalogs and integrated procurement channels.

As product demand increased, DENIOS outgrew its legacy Product Information Management (PIM) system, originally implemented in 2006. The heavily customized platform was fragile, costly and unable to support omnichannel operations. “If we made an update, the entire system would blow up in our face,” recalls Kai Peperkorn, Team Lead Data Excellence at DENIOS. Disconnected systems, manual workflows and rigid data structures slowed content creation, complicated translations and forced teams to rebuild product data from scratch for each new market.

Following a thorough evaluation process with over 170 defined requirements, DENIOS selected Centric PXM™—an AI-powered solution uniting PIM, Digital Asset Management (DAM), content syndication and Digital Shelf Analytics (DSA)—to centralize data, automate workflows and enable rapid global scaling.

The implementation marked a full-scale transformation. DENIOS redesigned its attribute model, integrated with SAP and migrated its entire asset library into the new system. Supporting over 15 languages, Centric PXM enables DENIOS to accelerate localization and reduce time and cost to enter new markets. Today, Centric PXM serves as the single source of truth for omnichannel product data across e-commerce, marketplaces, catalogs and tailored enterprise storefronts.

Fabrice Canonge, CEO of Centric Software, says, “We are proud to support DENIOS in its mission to deliver safety innovation at scale. Centric PXM empowers global brands to transform how they manage, enrich and deliver product content. We look forward to continuing this successful partnership.”

Read the full story to find out how embedded AI capabilities play a key role in data operations, and DENIOS’ contribution to a feature that has now become standard in Centric PXM.

Read the full story

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DENIOS (www.denios.com)

We are a family business, and that shapes the way we think and act. We have been at the heart of our community and local region for over 30 years. This is reflected in our guiding principles. We are active on the global stage and our horizons are growing. Yet always at our core is the protection of natural resources and the responsible treatment of the environment in which we live. The preservation of natural resources and the responsible treatment of the environment determine our efforts and our view of the future. We want to leave intact a world for future generations to enjoy. This is at the centre of everything we do at DENIOS.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™,the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.